How and Why to Make Your Practice’s Website ADA-Accessible

How and Why to Make Your Practice’s Website ADA-Accessible

Before meeting you, many prospective patients use your website to learn about who you are and the services you provide. But even many healthcare providers erroneously assume that everyone sees and experiences their site in the same way. The key to crafting an accessible website design is overcoming that...

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How to Endorse a Product or Service Without Breaking the Rules

How to Endorse a Product or Service Without Breaking the Rules

Many companies offer commissions on referrals for a reason: when someone you trust recommends a product or service, your enthusiasm for purchasing it is heightened.  This enthusiasm will likely diminish, however, if you knew that the referrer was being compensated for the referral. It’s for this reason that the FTC created an Endorsement Guide, the purpose of which is to promote honest and non-misleading...

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Speaking at CSM: Reflections one year later

Speaking at CSM: Reflections one year later

This week, I’ve been engrossed in the enthusiastic tweets coming out of the American Physical Therapy Association’s Combined Sections Meeting.  And so, I wanted to take an opportunity to reflect on what’s happened in the year since I spoke at CSM in...

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