How to Combat Pressure from Patients to Prescribe the Drugs They See on TV

How to Combat Pressure from Patients to Prescribe the Drugs They See on TV

If you feel like your TV advertisements increasingly include more prescription drugs, you’re right.  Pharmaceutical companies are pouring money into their consumer marketing campaigns, spending $4.5 billion in 2014, $3.5 billion in 2012, and $2.5 billion in...

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