5 Things Healthcare Providers are Doing Wrong on Social Media

5 Things Healthcare Providers are Doing Wrong on Social Media

Most of us cannot go more than 10 minutes without checking our Twitter or Facebook feeds for updates. Healthcare professionals are no different. If you are a healthcare provider, you need to be extra careful when it comes to sharing information that might be protected under HIPAA and other medical privacy laws. Here are five...

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How to Endorse a Product or Service Without Breaking the Rules

How to Endorse a Product or Service Without Breaking the Rules

Many companies offer commissions on referrals for a reason: when someone you trust recommends a product or service, your enthusiasm for purchasing it is heightened.  This enthusiasm will likely diminish, however, if you knew that the referrer was being compensated for the referral. It’s for this reason that the FTC created an Endorsement Guide, the purpose of which is to promote honest and non-misleading...

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